RINETFinance executives explaining the value of professional asset management. (Produced with CommCreative) Objective HealthSenior healthcare leaders who were clients of this McKinsey practice throughout the northeast. (Produced with The Troupe) Hinckley AllenMultiple attorneys and clients in a series of testimonials for
Social Campaigns
Ustocktrade DSM Dyneema DSM Dyneema Somos DSM Dyneema DSM Dyneema Larry helps create attention-grabbing concepts for use in social media, including the concepting and copywriting for a variety of assets: case studies, SM posts, Twitter campaigns to support events and
Video
The Izzy Foundation RINET Mammut Carney Sandoe & Associates American Tower Drayko Jeans Larry has written and produced scripts for dozens of clients who are introducing new products, apps, or businesses. Whether you are an established business looking to reach
Ustocktrade
Ustocktrade is one of the most innovative alternative trading systems to ever come along. Structured as a smartphone app, Ustocktrade aims to “bring Wall Street to Main Street” by allowing non-professional investors—like students, stay-at-home parents, and seniors—easily make “micro-investments” in
Taglines
Larry has been tapped to write dozens of taglines by clients, agencies, and design firms alike. Whether working independently to take clients through the process of developing and evaluating lines, or simply serving as a supplementary contributor to an agency’s in-house efforts,
Boston Baroque
In 2013, new leadership at Boston Baroque was looking for fresh ideas to gain the attention of a younger potential audience for their amazing performances. A dramatic and unexpected creative approach was warranted in both design and copy. Working with
Development Guild
One of the region’s most respected executive search and non-profit fundraising consultancies was looking to revitalize their venerable image in order to capture the interest of new audiences (in new areas of the country) without losing the powerful recognition of
Health New England
For the only major insurer headquartered in Western Mass, fostering a sense of intimate community/connectedness was important to inspiring preference with both their member- and agent- target audiences. Establishing a distinction between companies based in Worcester or Boston (compared to