Ustocktrade is one of the most innovative alternative trading systems to ever come along.  Structured as a smartphone app, Ustocktrade aims to "bring Wall Street to Main Street" by allowing non-professional investors—like students, stay-at-home parents, and seniors—easily make "micro-investments" in the stock market with a few clicks.  Larry joined this project with design partner Jackrabbit in its pre-launch phase, helping with everything from branding and website content to video scripting and production.

Work performed by Larry:
> Strategic positioning
> Branding and value props by segment
> Web content (copywriting)
> Video concepting and storyboards
> Scripting and voice-over production