One of the region’s most respected executive search and non-profit fundraising consultancies was looking to revitalize their venerable image in order to capture the interest of new audiences (in new areas of the country) without losing the powerful recognition of a 20-year legacy.
In-depth interviews of executives, employee surveying, and extensive one-on-one research with current and lapsed clients informed a rich discovery process that confirmed long-held beliefs—and uncovered valuable new insights.
Working closely with our partner, JackRabbit Design, we helped guide the diverse perspectives of the firm’s founders—and their senior leaders—into a unified voice and vision that resulted in a stronger, revitalized brand.
Work performed by Larry:
> Internal and external research
> Persona development
> Consensus-building around value props + messaging
> Web content creation (copywriting)
